Friday, April 5, 2013

Alpine Electronics Expands Subwoofer Lineup with BASSLINE™ Subwoofers

New SWA series subwoofers designed in collaboration with popular hip-hop group Far East Movement

Alpine is debuting new subwoofers at the 2013 Consumer Electronics Show (CES), Jan. 8-11 at the Las Vegas Convention Center. The new SWA "BASSLINE™" series subwoofers are budget-friendly, deliver powerful bass, yet are still designed to Alpine’s exacting quality and reliability standards.
Alpine collaborated with the popular hip-hop group Far East Movement on the design of the SWA BASSLINE subwoofers. Far East Movement is known for their fun-loving, high-energy songs with driving, deep bass undertones. Far East Movement worked with Alpine engineers to provide input on the qualities they preferred for the SWA subwoofers. They named the SWA series “BASSLINE” paying homage to the power and infectious energy that bass brings to music.
“We’ve been very successful with our subwoofers and are looking forward to introducing Alpine and the SWA series to even more new users, ” said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “Our collaboration with Far East Movement is a great pairing that exemplifies our theme of ‘Play Strong’ – showing the joy and excitement you get from listening to great music through great audio components.”
“Alpine has always been known for sound quality and that is something we value on a professional and personal level, ” said Kev Nish, of Far East Movement. “We are excited that our feedback has been incorporated into the BASSLINE subwoofers, allowing us to help create a product with the bass output that we prefer for our music.”
The two new SWA models are the SWA-12S4 12-inch single 4-ohm subwoofer and the SWA-10S4 10-inch single 4-ohm subwoofer. Each subwoofer is capable of handling 250W RMS/750W peak performance power. The SWA subwoofers are a great complement to Alpine’s new V-Power® amplifiers. When used together, they create a strong yet affordable sound system with incredible bass and power. The BASSLINE subwoofers and V-Power amplifiers can even be added to any OEM head unit, creating a great boost to the factory sound system.

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